Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them
With the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. With more than 900 members today, the CAI is leading the conversation around digital content attribution. The CAI offers free, publicly available open source tools and collaborates on a widely adopted technical standard in collaboration with leading technology organizations through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).
Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI.
Note that Copies of customer content will not be included in the Firefly models.
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