"Yes, but is the elasticity of demand REALLY what these prices seem to be claiming? " so far... yes! I've seen what's offered from 3D programs at the $500-$800 level and I can't use them for the level of jobs which we use Maya on (or other people find they use max/lightwave on) If Maya/Max were to be available on the sub-$800 priced range, then they would only be able to support a limited set of features in the current market. In this case professionals would have to switch to the software companies which were charging more, and maintaining the higher level of support/features. So I guess this means that the demand is there! and of course the price will drop as the market continues to get larger, but they probably couldn't drop it much more right now. cheers! -Josh (and if someone has a plan to get water to the moon for $2k, they should help out nasa... now those guys are using some seriously overpriced software! ;-)