V3 is less than V2 was, period. I got the V3 upgrade (and they'll let you upgrade from V1, although I have V2), all the morphs, the universal high-res texture, the make-up textures, and Anton's (assuming it's Anton's) new bombshell hair for 57 bucks. The Platinum Club membership helps. Competition? Judy? V3? Puh-leez. Inventing an association between V3 and Daz Studio? Are you guys CL thread plants, or just pessimists? Relax. It's all good here.