Further thoughts - I think Poser's ease of use works against it sometimes. I've seen advertising work which used the default Poser figures, plastic hair and all - no effort put into it at all, just straight out of the box. Anybody seeing that could be forgiven for thinking that was all Poser could do. If anybody remembers the "Letraset" dry transfer clip art series, those were all over the small ads some years back, to the point where you began to recognise the same clips cropping up time after time. You couldn't do anything with 3DS Max or Maya without a considerable amount of learning, but anybody can install Poser, pick a clothed character from the library and apply a stock pose to them in under an hour. So perhaps we should campaign for Poser to be made really hard to use? The we Poser experts could lord it over the rest of the world. :-)