oh please, who said anything about the female form being deviant! I think that is taking it WAY out of context. I was getting sick of some of those erotic banners too. I'm not a prude, so don't even go there. Thing is I have kids, and I don't want them seeing ads about genital morphs or the lower half of breasts everytime they come up to me while I am on the computer to see what I am doing. They are young and shouldn't have to deal with erotica and sex whether in advertising or otherwise. Erotica and sex is ok, in there place. I am glad for the desicion for those that wanted it, doesn't affect me personally cause I block all banners and have been for a while. For the merchant, remember sex isn't the only thing that sells, use your imagination.