As for my critique (please understand this is only critique, not flame or insult): the floorplan behind the letters is obscure and doesn't translate well -- it doesn't carry any message even keeping the floorplan, the fact that there's a visible toilet (even in floorplan sybmols) is probably undesirable I'd recommend breaking the circle. The letters appear trapped. No offense again, but the zoom-away letters are, frankly, cheesy. This sort of design would work well for a comic book shop or even a movie or imprint or record label, but not a 'serious and sincere' real-estate firm. Is that Times?