Roger, once those opinions are gathered it is in the best interest of the business and the customers for the company to cater to the opinions expressed by the majority of customers. How many companies can you name for me where they practice this differently? You know, I don't like the taste of Pepsi; but do you think they will make it taste like Coke so I'm happy? You are the only person of over 20 in this thread who has expressed dissatisfaction with the Platinum club. It appears to me the majority are happy with the Platinum Club, therefore the company must be listening to their customers. Beth