before knocking anything, ask someone who's built an online store just whats involved. here's just some of the things you would need to get started: a secure web server w/e-commerce software, a verisign key for the web server, a merchant account with a bank, a merchant account with an online credit card processing solution, backend management, people to download, test, and verify everything, people to make sure fraudulent cards aren't being used, people to do all the accounting and cutting of checks every month, people to handle all the IRS hoop-jumping to send 1099 forms to every contributor at the end of the year, etc...