Well I would argue that Steve Jobs is business savvy, but he's also Mac Evangelist number one. He's Apple's Kupa, people trust him. He's got "the vision thing" The fact that he got kicked off the board by the Pepsi kid, and the company went to hell had a lot to do with his success too. Apple are well known in the industry for kicking the faithfull in the teeth, if only Dell could inspire such cult like devotion, they'd be doing it too :P later jb