Thank you for your civil reply, edarsenal, to my passionate and to the point post. I'm grateful that it hasn't been deleted, but find it somewhat amusing that the thread has been shoved out of the main forum once a vociferous opposing opinion was put forward... I think you have completely misunderstood what I meant by clumsy and unprofessional. I'm not referring to the structure of the store (which seems absolutely fine to me). What I'm saying is that it is a clumsy and unprofessional thing to do to put the store in the middle of a user community. As a business, Renderosity Online Store has unfairly awarded itself a substantial customer base by taking advantage of a user base that was established for entirely different purposes. It hasn't earned itself any 'goodwill' of its own, through its own merit. Despite that the fact that you and your friends/colleagues own the hardware and domain for this site, and are therefore legally entitled to do what you want with it, you have to acknowledge that this place started out as a voluntary online community run by users for users. Although the logistical side of things is very important, it is still the fact that it's the users who make the place valuable to - the users! Let me relay an anecdote from my past. I was on the elected committee of a local astronomy club. The club was run by its members, for its members. During one committee meeting, the club chairman tried very hard to turn advertising in the club magazine into a money making operation. The profits from this were to go to the person who sold the advertising space (no prizes for guessing who that was). The idea was thrown out because it was entirely inappropriate, and morally wrong. The club magazine's circulation had been established by the hard work of the members. Quite a lot of non-members subscribed to it (at cost) because it was full of interesting stuff provided by the members. The chairman was told that if he wanted to publish a magazine, he should do so from scratch with his own efforts, and not take advantage of the efforts of those who had made their contribution for completely different reasons. (He lost his position next election). Although the situation here isn't technically the same (this isn't a democracy), morally it is very similar. Renderosity, originally Poserforum.com, was an online community run by Poser users for Poser users. Even now, your title artwork calls it '3D Artist's Community'. But lets come clean; it isn't technically a 'community' anymore, is it? Although nearly all the members of this 'community' still participate on that traditional basis, the fact is that Renderosity is now a business for those that own it. If revenue-raising activities were solely for covering costs, then the place could officially be a non-profit organisation. I'll bet money that it isn't a non-profit organisation. It's probably fair to say that it isn't a big profit organisation either, but that's not the point. I've little doubt that the owners wish to make it more profitable. That would be a nice idea if only those profits weren't being generated on the back of freely given input by the people who regard the place as a community. As businesspersons, you would be much more professional if you kept the profit making operations at 'arm's length' from this place. You should have set the store up with a different name (it could still be on the same hardware) and linked to it in the same way that other businesses link to it. Although the end result would be the same (good product making money for good producers) it would have been much more diplomatic and considerate to the vast majority of people here who come to this place as 'just' a community. Despite the fact that I am seriously in favour of free enterprise and making money, I believe it is entirely inappropriate for a place that presents itself as a community, was established as a community, and as far as participants are concerned is a community, to have a shop opened up directly within it, using its name, which is run for the benefit of only a few. I respectfully implore you to consider placing business activities at 'arm's length' from the user community.