Having been a C-level software executive for a few years I'll throw in my two cents for clarity of thought. Product managers, program managers, licensing people, they all care about their product because it is their livelyhood. UNfortunately they rarely have much weight when it comes to deciding what gets built next. At the end of the day Corel's decision will be based on what they think they can make out of the additional sales of an upgrade AND whether or not the development effort reflects who they want to be as a company. SO....if you're going to try to convince them to keep Bryce alive and well, you need to get some insight into what they are thinking they want to be, look up their annual report for example, press releases etc...and make your pitch based on future sales potential and on their corporate direction rather than on how neat we all think the program is. The 3d modeling market is becoming more and more saturated with a variety of products. Maya is the high end favorite, they win there. You'll have to be able to show where Bryce fits into a competetive landscape that now even includes a free ware offering. As a public company Corel's sales info is public information. Find it, compare it to the competition if you can, build a case for market position which includes their stated corporate direction...and you have a chance of making them listen.