Ok, so a quick look at their fourth quarter financials for 2002 shows that they took a big hit in the graphics segment of their business in 2002...grnated it was only the second worst sector and not first. Their 2001 annual reposrt seems to indicate a focus on enterprise licensing, ie:large corporations, content manegement solutions, and solutions for what they call the creative professional.(2002 was not on the site yet) Potentially good news? Not necessarily. They call Bryce a grpahics tool and do not include it in the financial reporting of what they call the creative professional line of their business. Based on one quick glance I can't say I see Bryce being in the fore front of their strategy for 2003. The most recent annual report available on their site, 2001, shows a significant reduction in operating costs...ie: they either got realy really good at what they do or they canned some people...most likely from the teams with the least connection to their strategy. Prove it is a tool for high end creative professionals, prove a significant market WILLING TO SPEND MONEY...and they might listen. Otherwise I'd say we'll be enjoying 5 for quite some time. Unless of course they continue to lose money in graphics at which point they might sell it.