Wallmart, Kmart, department stores in general have a lot of nice things. They also have a lot of things that I wouldn't even want for free, nevermind buy them! No one is forcing anyone to buy from the store, or even go there, and no one will be angry with you if you never buy there or go there. It is an option, not a must. It is a place for Artists/Creators to offer their hard work who feel their work may be worth a little more than nothing. You may feel differently, so don't buy it. Others may love the stuff and may buy it. So I don't understand the contraversy? MacDonalds still gives away a free toy with their Happy Meals even though folks pay for their food. A lot of times the toy is better than the food! Other times the food is better than the toy! No one is "making" you pay for the food here if you don't want it; it's an option. And you still get to keep the free toy ;-)