Attached Link: http://www.uvmapper.com/

Poser will NOT add UV mapping to your obj. It has to be there already - without UV mapping, about all you can do in poser is color it and apply simple tiling textures - which is fine for many architectural models and some props, but very limiting for realistic organic objects. If your 3D modeling program does not have UV mapping, then use the free (Classic) version of UV Mapper from Steve Cox at the link above, or better yet, buy UV Mapper Pro because it's about the only thing you will ever purchase for Poser that is worth every penny you paid for it.