For me it boils down to this: If it's something I'm looking for, I'll pay more :) Sometimes you just "need" something for a project that's rattling around in your head....so you'll buy it no matter what (well...up to a point of course!) Generally, my limit for a general product will be about $25....but will go as high as $45 if it is made by someone who is known for creating quality products. I will pay more for good textures than just about anything else. The other thing I look for is feedback....lots of positive feedback....I'll pay a higher price. I belong to both Poser World and Poser Style and am a Platinum Club member. They have all paid off in savings that's for sure. The most I've paid here is $39 for one item. Most of my purchases are in the $15 range.