STORM3 opened this issue on May 16, 2000 ยท 60 posts
chadly posted Wed, 17 May 2000 at 3:09 PM
I have to admit, in a way I almost feel like I'm eavesdropping on a conversation that I shouldn't be able to contribute to. (Having such an obvious bias in Zygote's favor and in favor of commercial computer art in general; it's my living after all.) I just thought that I might be able to add some info about Zygote and our Poser products: Don't worry, Zygote has indeed received criticism for our pricing. Both public and private, both destructive and constructive. Both from our Poser users, the non-Poser users that buy our Poser products to use in other packages, and from our competitors and friends in the 3D business. (Most of whom think that we're crazy and are doing others in the business a major disservice by pricing so low.) We realize, however, that Poser-users are a unique demographic and need to be marketed to differently. Poser users have been good to Zygote, and we appreciate your business and feedback. Zygote has altered and experimented with our pricing structure a few times since we began creating Poser products. Those of you who have been around for the last two+ years probably know that. In retrospect, we feel that we were sometimes too high, and sometimes too low. We know that some people would not buy our models even at $10 a piece, we also know that many people would buy our products for 10 times what we sell them for. We do feel that a lower introductory price for most products has proven a good method for rewarding our regular and price-conscious customers (ie: those who have signed up on our mailing list), while allowing the infrequent customers to buy at full price. (Essentially this subsidizes the products for the rest of you.) As jval suggested above, we are a business and are familiar with economics and marketing strategies. We realize that there is some "magic price" for any given product that will make us more money than if set at any other price. We're happier the lower that price is, because that also means that Zygote gets more exposure and a wider clientelle. At the same time, however, we ultimately do need to make as much money per hour on Poser as we do modeling for our custom clients. (Or why do Poser at all?) Because of this fact, combined with how much support Poser requires, and how we often need to wait a significant amount of time to make back our money on a product, Zygote has twice seriously considered not developing for Poser anymore. You should know that we've always planned to continue selling and supporting the store we currently have. I don't want to sound too negative, however. You should also know that I think we're well past this stage in market evaluation. We appreciate the regularity of the Poser market, which doesn't fluctuate as much as the "bust and boom" 3D industry at large. We love selling Poser products; as small as this part of our business is, it has gotten us through a few otherwise dry-spells in one piece. Not to mention that it's just a fun product to develop for. Judging by what sells well, we at Zygote seem to share the interests of many Poser users. (This definitely can't always be said for Zygote's custom clients.) And while on the subject I must admit, this is a fun, diverse community as well. We at Zygote enjoy dealing with you people. As Bast mentioned, there are few 3D business that sell stock (or custom for that matter) models for prices as low as Zygote does. And just for the record, Acuris (the other less expensive company she mentioned) markets 18 Perfect People, a Zygote made product, along with a few other Zygote products. (That's why the figures look so similar; we made the Poser figures from the 18PP figures.) And finally, about individuals selling stuff for Poser... While it's not my business in a lot of ways, I certainly think that creators deserve to be reimbused for their work when they create a valuable product. While I don't dispute the advantages of free stuff, I have to agree with those that think that people will continue to create for free as well. Hope that this provided some insight on Zygote's marketing. Feel free to ask any further questions that I missed. Thanks for your support! -Chad Smith Zygote Media Group