Thank you for withdrawing "outrageous" PJF. By contrasting Vicky's reception with the Store's it was a way of drawing attention to my perceived difference in the lack of any comment or debate on her as a commercial product (while enjoying prominence here) with the intense debate around the setting up of the Store. That is all. It was not intended to reopen that debate. The thread was essentially about what we pay for commercial products and if we as consumers should do what other consumers do in other markets. As for Vicky's pricing and what goes into producing a new and unique figure I have some idea of what goes into the making, as I am along that hard road myself. As for cost, in purely financial terms if your costs exceed you returns you are out of business. By the same token if you price is too high you may not meet your costs. The balancing act is keeping costs down and maximising sales. Look at what happened over 25 years ago to the car manufacturing industry world-wide when Japanese imports cut the heart out of all of the established companies and how they have since recovered by innovative products, manufacturing techniques and cost controls. And there are countless other examples including the computer hardware and software industry. Competition and consumer lobbies have played a part in all of that. And finally as to the Store being amateurish, well I am sure Zygote started off small, Bill Gates started in a garage (not that I hope the Store goes the Microsoft route!). Give it time, let it walk first and then run. Nobody is born a professional, it happens over time. It is 3am here, time for bed. 'night all STORM