I mentioned last night when I reviewed my DAZ purchases over the last nine months, which included V3 and all the morphs, that I had spent about $160 or an average of about $15 a month...this amount also included the Platinum Club membership as well. Having nothing to do while waiting for a big render, I figured up the regular cost, and it was $720 and some odd cents. Definitely worth every dime you spend on it....