There was a message thread about this topic a few weeks ago when Amazon.com first put it on sale. A CL part-time programmer responded that CL wouldn't be price-matching Amazon.com's sale. In a later thread, a rep from CL said that this price was a mistake and that they would be contacting Amazon.com to see why the price was so low. But, that was a few weeks ago... and Amazon.com is still selling P5 at that low price. And at this price, Poser 5 is either a "loss leader" or just a "loss"... have a "fire sale" to get rid of excess inventory. And at Amazon.com, people can post feedback about the product, so you can get a better idea of the program before you buy it.