Let's say a one year subscription is $99 (a great value BTW). Maybe, hmm, 6 months for $69.99, 3 months for $39.99. ahh why not bring back occasionaly the introductary price of $49.99 per year? =p I've always try to save up that $99 for the one year membership but well every now and then new models elsewhere pops up and my money went there. US$99 = $200 for me =( That model is probably the most common method used, but for 3 month or 6 months it's far too short and for me, I'll always wait till I see something I reallllyy like then jump into the membership vagabond.