I guess it depends on what role you want to take with your reader. I assume my reader is probably smarter than I am, and that trying to make them feel stupid by using obscure or ultra-technical psuedo-babble is an insult to their intelligence. I assume my reader is interested in finding out what I may have to say and not going to be overly impressed if I try to conceal my meaning in convulted sentence structures that lead them no where but into confusion. To me, and only to me, writing is the art of trying to achieve a moment of pure, crystal clear meaning. And so I stick with my plain words that impress no one. I'm not trying to be impressive. I'm not pretending I'm teacher and that I am more intelligent than anyone. I'm not. I'm the idiot in the corner. And all I ever wanted was to write one sentence so clear that it rang with the sound of truth inside the reader's mind like a crystal bell in the still morning. That's all. But that's just me.