Am I confusing something here, or is there really a contradiction being expressed? I know lighting changes the perceived color dramatically, but for a given light aren't inherently darker textures and use of underlying material colors contradictory? Only way I can see to use underlying mat colors is to make them darker than the default white many (most?) of us use. So unless the texture vendors give us the palest texture of the range, how can we go paler? Is there some way to go "whiter than white" that I'm missing?