Photoshop could be renamed Faux-O-Shop. Or something along that road. It is for a lot of people THE tool of choice for loads of cheating. Removing someones unwanted facial hair/zips/spots/tattoos(?) is cheating. Adding a blurred layer whith a nicely choosed blend mode to get that soft focus feeling or simply doing a automatic level adjustment is cheating too. Because it turns whatever you have in front of you into something else. Mmmm. Maybe turning something into something else is not cheating. But creating. Thousands of Photoshop enthousiasts see right through filters. Millions of unaware viewers appreciate the image as what it is. It is sad, really. Run the plastic wrap filter, live, on a photo and a lot of people standing around and gazing at your monitor will be shocked and awed (apart from commenting "Do you really have to sit in front of this all day?"). Do a pencil sketch filter and they will loose their faith in whatever any artist will try to sell them for more that 5 bucks. WE know the difference. But if one stumbles upon a situation that can be solved, including thumbs up from whoever, by applying a filter, one still can take credit for knowing what to do. Do not forget a lot of people will be thinking about cigarettes when the word 'filter' is used. Or car engines.