Seems like there's a big under-current attitude of "it's okay for just us little-people". And definitely I'd say they feel like they're not really going to get in any trouble for it, so therefore "it's okay". That right there I'd say is the problem for anyone who wants to stop this activity. It seems that there's not much can be done that isn't a lot of effort on the part of the person trying to put a stop to it. Time and effort spent pursuing it ends up being far greater than the end result. Thus, the "big companies" only go after the "big violators making money at it". Ergo, it's "okay for us little people". Sorry to go philosophical here, but it ultimately comes down to a social issue. In our society is an attitude of 'it's okay if you don't get caught'. That, and respect for others and their belongings is way, way down. Until that changes - at a societal level - we're stuck with this issue.