Every notice how kids these days pester their parents into buying high priced brand names when there are decent equivalents available for 1/4th the price. And, in the name of immediate gratification, the parents fall for the line, "but all my friends have it." So we have people who want the brand name texture. Frankly, if AMG is what your heart desires, then I think you should go for it. But if what you want is a beautiful texture and the brand name doesn't mean anything to you, there are others to be had for less cost and fewer strings. It's all up to the individual and what they want. I don't care. I've got my hot dog eating lizard puppy to keep me company. :)