bijouchat is correct in a very broad sense about the EULA, though I might pick a few nits... It's true that the UK and Europe have libel laws far less protective of speech than in the US. However, having watched "Spitting Image" a few times, and noting that a recent #1 hit song skewered Gerhardt Schroeder at length, there would appear to be some breathing room in Europe for parody, satire and fair comment. Of course, to return to the larger point, one would have to be creative to get virtual porn made with the AMG clone to fall into one of those categories. In the US, protection of name and likeness generally does not come from trademark laws, which actually allow similar names (at least on a local basis) where there is little likelihood of confusion between two names. Indeed, within the past few months the Supreme Court ruled in favor of a lingerie store named "Victor's Little Secret" in a case brought by You Know Who. Instead, there has been a growing trend in the US to recognize a "right to publicity," even of the dead, in statutory and case law. Internet domains are actually another issue, largely governed by international law. For example, Julia Roberts was able to stop a cybersquatter hoping to exploit her name, but Madonna was not, as there could be a madonna.com that did not simply exploit her image.