Its a simple combination of numbers vs. what people know... In other words We have 8 million + customer base We speak to less then 10% of those customers in a given year I would wager to bet (and this is not a known number) less then 1% of that 10% actually call me to complain about a pop-up and what to do and we fix the problem. (Add a few in there that are getting hosed they dont know and we "educate" them) Now take a company that creates these programs they get for ease of numbers lets say they get 10 companies to advertise... the company pays out 3 cents for the pop up and 10 cents for a hit So lets say they hit only 1/2 of my companies customer base only 4 million 4 million pop ups at 3 cents a pop over roughly a years time times 10 companies = 1.2 million dollars. Minus expenses, blah blah blah; say they make 1/2 that $500,000.00 Subtract a couple small lawsuits knock down to $400,000.00 You just banked a decent profit Of course thats not exactly how it works but its close At the moment I am writing this Rederosity has 1643 people surfing 1643 X .03cents X 10 companies = $492.90 and lets say each of us tell 3 friends... thats $2k roughly we havent even dented them. Bottom line if we want this to stop you have to make a law for it the said thing is "technically" what they are doing is NOT illegal. Its a form of "advertising". We call it "nuisanceware/spyware" not a virus because its not malice-ly created to destroy your computer... its just a huge pain in the butt. Until we get millions and millions of surfers educated and 100's of thousands of companies like Cal's to stop this, its something we have to deal with. Right now we simply can't hurt the wallets enough!!!