My pricing strategy comes down to one point: How much would I pay for this. If I had a project that needed a specific item, that price would go up. But I would guess that, in this market, most products are bought because someone thinks they are cool and want to mke a picture with it. So I ask myself how much I would pay for "this is cool! I want it!"... There have been many items I thought were cool, but I passed on them because they were out of my "impulse buy" price range. On the other hand, there have been several Platinum club items I have bought that I would never have looked twice at if they hadn't been so dang cheap!