Carolly, Making the comparisions by browsing the hot items list helps with that. Just take a look at it. If the hot items are the same price or even more than what you were thinking of offering you may want to see about adding value rather then reducing price. Perhaps those other items had a better advertising campaign. Check it out, did that merchant have banner ads, front page articles and posts in the Product showcase forum all advertising it? If so, perhaps that is the route you should take. Learn by example, watch what others do. You can even take this to the point of viewing the ads to see how they are laid out, how flashy are the promo images, etc. It all has an affect. The hot selling items list is one of the best ways currently to judge the market.