dialyn, That's true, except as nearly everybody has them set that way, you're on dodgy ground trying to make that point. All consumer monitors are set for 9500K (degrees kelvin) a default. (Same as all TVs are set too bright with exaggerated color out-of-the-box.) That's way cold and harsh. But there's a reason for it. People buy monitors - and TVs - in brightly lit showrooms, flourescent lites (or worse sodium), so the over-brite colors makes the monitors look good (better) at the POS. Some monitors allow you to change color temperature. Read any spec on setting up your monitor for color correction, etc., and the setting should be 6500K - this sorta approximates slightly overcast midday light. (5500K or 5000K available on some monitors replicates tungsten lighting.) I've always had my monitors on 6500K, so no amount of white is going to "blind" me or even give me a headache. Phosphor life should be longer too.) But most people won't/don't change, for same reason as having their TVs with over-vivid colors. Also a downside in doing this on a PC too, is that dark images from a Mac (lower gamma) will be almost entirely indiscernable shades of black on a PC without first adjustng the gamma in your viewer (I don't know of a browser that'll do this). And how many members here sit in a dark room, with black walls facing them, no window light, a monitor hood and wearing a non-reflective smock. All necessary if you really want your monitor to display colors perfectly (as possible). :-)