Attached Link: http://www.daz3d.com

Current members don't need to take any action until the time of renewal for them. No one has a membership that will expire within 30 days, so everyone has plenty of time to consider what route they'd prefer to take.

As for the "pay for a full-year upfront" being a route DAZ isn't pushing, you can blame that 100% on the credit Card processing companies. They are penalizing us like crazy due to the annual memberships. The reason why? They have to carry the weight of having thousands of Platinum Club members suddenly demand their money back if DAZ goes out of business (not going to happen, we're doing fine ;) ) but, they penalize us like crazy while we offer it, so we've been forced to come up with an alternative. We love offering these deals to our best customers, and we definitely didn't want to just drop the program.

Hopefully, the benefits of the program will clear up the other concerns you all have. It really is a no-brainer. Do the math:

If you spent at least $100 over the course of the past 12 months at our store, and weren't a Platinum Club Member, then you lost out on tons of products and savings. $100 in the Platinum Club would buy you 50 products compared to two or three without the membership. Not to mention the 30% off DAZ Products that you could have enjoyed.

Thanks again everyone,

Steve Kondris