"It's about time Render started earning that 50% of the cut" Renderosity isn't taking the 50% cut from the customer, it's taking it from the merchant for services rendered. Those being the transaction, receipts, harddrive space for product and advertising, site maintenance costs, and the bandwidth. Not to mention supplying a large customer base because of the popularity of the galleries and forums which cost a lot to maintain. Set up a store for yourself on your own website and if you're lucky and get customers watch out for your bandwidth costs. I'd hardly say that Rendo doesn't earn its cut.