Unlike most production items, however, the same thing can be sold over and over again. It takes up the same amount of space on the shelf whether one or a hundred are sold, it doesn't spoil, and it can be sold a hundred times over. What kills a product is the fad of the moment that overwhelms another fad of the moment. The market is volatile and depends on the whims of the latest "in" thing. But that's not unusual in a business based mostly on vanity rather than need. (Very few people could be said to "need" a Vicky 3 outfit...that's an idle want, not a necessity to life no matter what drama we all like to engage in.) Yes, I think the merchants should be paid for the value of what they create, but it's not the same as other industries. If a person sells a real car, it can only be sold once and then a second car has to be built from additional materials which is an additional cost. A virtual car can be sold over and over again without any additional materials needed. I have also noticed that while the prices have gone down, the size of the packages have also become smaller. That's fine with me. A large, expensive package with only one or two items in it of interest to me is not cost effective; a small package which has the same two items in it will be picked up. The market drives the industry. The vendors who can't afford to stay in business will end up moving on to more profitable areas. It's sad but hardly a new story.