If Photography and film making are arts, then it is art. Speilberg doesn't vat grow actors from cells ya know, or build the sets, or make the clothes etc... but at the end of the day it says "as Steven Speilberg film" doesn't it. :D Besides All one has to do is take a look thru the Gallery to see that different people can do VASTLY different things with the exact same models. Some just uncreatively stick things together with prefab poses and the default lighting, while others can create images of breathrtaking beauty.