Anton, all the attitude in the world can't make what you say true, just because you believe it. :) In truth, PoserPros does NOT lose money on any single ProClub sale. It's actually not a "loss leader" in any form. It is possible to price items at that level and still make a nickel or dime per sale, as we give the ProClub merchants a 75% cut. As to Platinum Club being more affordable ... in one year's time, you would have to buy 234 Platinum Club items to get their "real" price down to PoserPros' ProClub price of $2.49. That takes into account the $29.95 startup and $7.95 per month cost. Of course, they haven't even released that many products for Platinum Club yet anyway. :) Yep bijouchat, it's just business. :)