not a old wives tale at all. If stores adoptided the Wallmart sales practice they'd be out of bussiness. or took one casinos stradegy to their own it wouldn't work. if you look at the price structure of sales and figure in broker fees and look at Daz you can come up with a general formula that Anton is talking about for the PClub. it won't be THE formula, but it would be ball park, and you can see why it wouldn't work at other poser stores. his statement is pretty much on the money. now, stores aren't gunna open their books, give away stradegies, or secrets. it's a bussiness, they are their to make money not give it away. all the speculation in the world boils down to speculation. if you buy stuff at daz on a regular basis, and those products are Daz creations, the pclub will save you money over a full year. it will make daz money and everybody is tickled pink and happy.