maclean writes: "Just think. A company like DAZ knows that on any model they make, they're going to lose 50% of the money they should be earning, to pirates and bandits. So what do they do? Well, I can't speak for DAZ, but I know what I'd be forced to do in the same situation. Put the price up. Simple as that. If you're going to lose 50% before you even start, how the hell do you stay in business wihtout some kind of price hike?" That would be suicide. You make money from genuine customers. You don't make money from thieves. Hurting the genuine customers hurts your business. It would be different if the models were made out of gold and Daz had to recoup the cost of the raw materials in each stolen model. This fallacy is as old as the software business. I make a program and offer it for sale at $1,000,000. I sell no copies and 50 people warez it. I then claim to have lost $50,000,000 in sales! Yeah, right. Personally, I suspect this 50% is plucked from thin air. Who are these Poser artists who are doing the stealing? Why not go after them if you know about them? As for the watch dog group, surely this is already happening in an informal way? It seems to me that those who steal other people's artwork and claim it as their own get found out pretty quickly, and thereafter their name is mud. It's a really stupid thing to do; you can't get away with it.