Oh, btw, thanks for the link. Interesting. I think the problem is a bit more subtle than that though...more than just the bar being raised. If we perceive that something is just an effect we don't always diss it. What's important is the essence of what WAS done right. We can easily accept realistic and moving CG expressions on something that is obviously CG. A subtle, realistic, movement to carry the story along is much more important than the overall sum of textures/lighting/form. And that's where the 'artist' becomes more important than the technician...knowing where to put the special effort. I think the Hulk failed because it tried to do all equally realistically and therefore left nothing for contrast or to jar us, and in the end it was simply boring.