The 99 cent items are reduced due to the 50% off Daz original products. The $1.99 items are brokered PClub items and are not reduced in the sale. Items that are Daz Original Items outside of the PClub are 50% off and Brokered items are 30% off due to the PClub special sale. These are only valid if your a PClub member by the way, other people pay the regular price. Newer Items that are brokered are not reduced because they are already reduced at an introductory price, the sale going on does not make them go down. hope that helps. Info from all the threads on the sale going on and what Daz has said in the last week.