"Some items in the Premium store [e.g. Sarah Spriteling] were on introductory sale until 4th August (yesterday) at 20% discount. They are now 35% discount like the other brokered items. So if you're interested in one of the newer items in Premium and it's intro sale period runs out before the end of the PC bonanza on the 13th, then waiting looks like a good idea." Hmmmm, that doesn't seem right according to what SKondris posted below in another thread: "No, Anything that is currently on it's own sale, will not be part of the storewide sale once it's current sale ends. The current sale is the best price it will be at." But, I went and checked, and sure enough, I could have gotten Sara Spritling cheaper by waiting till it was off its introductory sale and "in the new sale". I guess the whole thing is just confusing. Oh well, it's not the end of the world, I guess.