I check it daily... I like to see what's coming down the pike (WIP) or completed goods (both here and throughout the community.) I find it near impossible to visit ALL the various stores, so those vendors that DO post in the Showcase here, are more apt to get my attention (and $$). It's also a good "budgeting tool" in that I can throttle the cash flow a bit better, knowing that one item that I simply "cannot live without" will be available soon...

Perhaps I'm in the minority, but I DO look in the Showcase, and I'd prefer that merchants would use that forum as the venue for displaying their wares (WIP, completed, sold both here & elsewhere!)