Then it'd be called the Market Research forum, Ken ;) It's my understanding that the Products Showcase forum allows for more of a public announcement arena with further links and/or renders. And in my opine - if the totality of us could have carried on thread topics and stayed in focus/on-topic w/o it breaking down into non-productive babble (name calling, product bashing, etc.) then they wouldn't have instigated all these reins and ropes to keep all us wild and unruly folk in line ;) And we all know it was not the result of the mass, it was the result of the few (topics or ppl - take your favorite choice).