Kuroyume, et al. - please note that I wrote "do-it-ALL-yourself-from-scratch". There's a crucial difference - content providers that build new stuff will always be needed. At least I hope so, I'm a clothesmaker myself ;o) My point is that apps like Poser allows anyone to concentrate on what they like best, and get everything else "outsourced" via Poser's superb capabilities for integration. The "storytelling" point is that there are many more people who want to do pics and movies than there are people who have the tech/artistic training to create all the figures/props/etc. by themselves. And even those who do, do not have the TIME to do it all themselves, if they want to finish their pic this year or their movie in this decade ;o) Since we all devour masss quantities of pics and movies (ask the desperate TV channels how hard it is to keep up with demand for new content!!!), the release of all the untapped potential is not only artistically exciting - it's also a very exciting business opportunity. That's probably why Kaydara is keen to make everyone aware of the trend ;o)