Yeah, Apple is really only developing software in areas where no one else did, or the current offerings were sub par. IE had not been updated in a couple of years, Safari is modern, faster, tabbed, etc. Premier is prosumer, Avid is too expensive, so in come Final Cut Pro and Express. Nothing more than strengthening the offerings and keeping the brand alive going on here. I'm also not concerned with Bryce, etc being cancelled for Mac, because Alias produces Maya, Newtek produces Lightwave, and many other high end companies are committed to OSX development as well. And there are still lots of alternatives in the hobby and prosumer market.