I don't see why the Platinum Club seems to provoke so much controversy and harsh comments from some people. We are people who spend money. We have a right to choose where and how to spend our money, and to reflect opinions on what we see to be a good or bad deal for our hard-earned money. If a company wants our money, they would do well to listen to their customers. Customers like good deals, and love it even better if they get something free sometimes. I don't see the advantage of the Platinum Club. Under the currently monthly terms, I'd need to pay around $7 a month just for the privilege of spending more money. If I don't buy something, I still pay the monthly fee. I want something for every dollar I spend. No one will convince me that's the wrong attitude. It's my money, not yours! DAZ's recent free offerings are actually items that have sat in their inventory for years, and they are items that I don't find useful or interesting. So much for the great $50 giveaway. Again, these are my feelings, and they are apparently shared by others. Most of us would agree that DAZ3D is an excellent company with excellent products. We just disagree on the value of the Platinum Club.