rreynolds opened this issue on Aug 16, 2003 ยท 45 posts
who3d posted Sun, 17 August 2003 at 12:47 PM
I think a lot of the grievances at the club come from "marketing" or "spin" involved. Caly has provided an ideal example of this above (currently post 31). Take just the first payment option for a new member. I imagine that people will quite quickly look and see that $29.95 plus 11 installments of $7.95 is considerably more than the $57.40 figure given. It's ACTUALLY $117.40 total that a new person will pay for membership under that line (assuming they pay all 11 extra installments). True, there are the $5.00 vouchers - but these cannot be deducted from the total in the way that the spin doctors have done, because they are not worth $5.00. They are worth $5.00 under certain restrictive conditions. Which IIRC are: Time limited (no combining several vouchers together), no Platinum Club purchases (damning since this only relates to PC membership), and time limited such that if nothing the customer wants (AND can afford) is released in that month then the $5.00 expires. Personally I've found the club to be tremendous value, and I have no intention of not continuing with it when MY membership runs out - but I find it very hard to explain why I think it's good value against a backdrop of "marketing" (or spin-doctoring, if you prefer) which makes the club LOOK shady/dodgy. It's POSSIBLE that someone could join, and not want to buy anything past their first months worth due to what DAZ release (who can tell? Forecasting is always dangerous ground). Bearing this in mind, and that the $7.95's have to be kept up "in hope" of something members want, I can understand all manner of objections... and I can imagine oh, all sorts of ways that people could end up not getting the best possible deal (by quitting shortly before a to-die-for release, or... well, several ways). All I can really summarise to is that I suspect it's best to add up the TRUE cost of a year's membership (which varies depending on whether you are new or not) and imagine it's a one-off charge that you're paying in instalments. Buying club membership on HP, as it were. This would appear to offer better value than actually paying the one-off annual charge in many cases as I suspect that within a year there's (hopefully!) be at least a few products released that the (HUGELY limited!) $5.00 vouchers would be good for. My 2 pence :) Cheers, Cliff Bowman