{{{{But, let's not forget the additional savings over DAZ original products one gets with the PC membership. - Check Evans}}}} Hi Chuck :) Though it is true you don't get an additional generic discount and a voucher on other items in our store with our club business model, you are also not paying for that discount either :) (A discount you might not even be able to use all the time.) Remember, that discount and voucher ONLY apply to Daz original creations. It is built on the business model of having an in house line of products. What we decided to do was to get to the heart of the matter. What do people REALLY want with the club models? Our research showed us they want an affordable source of high quality products at affordable prices, that they want lots of original models, that they do not necessarily want to have to buy a more expensive item to use everything released in this area, etc. So that is the need we set out to fill :) If we had chosen to go with a membership fee business model, not only would we cut off those who cannot afford this fee, but then it would compell our ProClub developers to produce till they drop of fatigue... a syndrome that can affect one's joy in one's artistry. We like our merchants to feel joy. It is true that then we could have given a broad discount on things perhaps, but it would have had to be a "paid for" discount. Regular sales already take place in the PoserPros store where individual merchants place their own stores on sale. And our Holiday sales and Buy 1 Get 1 Free events are becoming "famous" in and of themselves, and so during those times one can save really big on PoserPros items, all without having to pay to do so :) Our forums and gallery and contests have always been free, so we see no reason to change that now by charging for them as some sort of a membership benefit either :) In the end, we chose to keep it simple by offering a wide array (we currently have 140 ProClub items) of goods at an affordable price, with a large percentage of these goods being stand alone products that require no additional purchase to use, and lots of them also being "generic" items :)