Some rules that I try to stick by in situations like this: - Never evaluate software you haven't seen - Never compare a commercially available product with a not yet released product still under development As for the comparision between DAZ and Curious Labs: DAZ is primarly a content producer. They have no track record in software development when it comes to developing a fully blown 3D application. They appear to have a good corporate culture, and I hope that will help them to be succesful in this new field as well. Time will tell if they make it. Curious Labs has done some serious mistakes in their history. They are aware of these mistakes. They are obviously using these experiences to enhance their R&D process as well as other areas that have, to various degrees, failed. Time will tell if they make it. (Lets not forget that have done a lot of things right as well!) The question is: Who will make a better product? A company with a great company culture but with no experience in developing such a product? Or a company with a deep experience in developing such a product, even if this experience partly comes from doing some pretty serious mistakes in the past? I don't have the answer to that question, but it sure will be interesting to see how things evolve. Finally: I have never seen a market where it is a disadvantage that a second player enters the field. Usually, it's an advantage to the companies competing in the market as well. I think CL will benefit from DAZ|Studio being a succesful product. The market will expand, and both companies will benefit from it.