Because it's already been given away on too many magazine covers and IIRC is available as a free downlaod (although in German). Although what they're doing isn't doing US any direct good, rebranding a product as a low-end/cheap version of the product line once they have a new high-end isn't exactly revolutionary - even if they could have done a slightly better/neater job of it (IMHO). Trying to sell Poser 3 or lower for more than the price of a mag would border on at least feeling like they were trying to con people. Everyone like the way CL's site describes "Poser Artist" as "Poser Artist is the premiere 3D character and figure design solution for artists and animators" (Full feature Details page). What does THAT say about Poser 5?