They said 10 September. They didn't say when in the day. It's only 4pm Utah time. It's going to take a while to get everything up, so I wouldn't be surprised if it takes an hour or two longer to get everything up. THey always have their releases up late in the day. I'm sure if they could have had everything up at 8:00am today, they would have done it. I bet they've been taking the time to test their servers to make sure there's no meltdowns and resulting rabid riots from everyone hitting the servers at once.